Week 4 Superbowl Ad

One of the best Super bowl ads I’ve ever seen has to be the Doritos commercial of 2001. In my opinion, a big aspect of the commercials is to get the customer laughing while still getting the whole point of your product across. Whoever gets the most laughs out of the viewer and whoever makes the viewer the happiest will get the biggest response. The Doritos commercial is one of the most creative commercials I’ve seen coming from a company that makes chips. They used the concept of tennis and sex appeal to their advantage. When you think of the game of tennis and the way the players hit the tennis ball a feeling of passion is felt. So, in the ad the actress is so passionate about the chips that she dumps the whole bag into the machine and pushes the tennis player out of the way, opens her mouth so she can catch them all. Instead, the chip ends up smashing into her forehead and knocking her to the ground. The Doritos ad has successfully used sex appeal and comedy while still bringing a sense of passion to their brand.