Week 5 - Super bowl 2010 Ad

The only commercial that I can actually remember from the ones I got to see was the Denny’s commercial. It was different to me because I’ve never seen or heard about Denny’s having a commercial spot during the super bowl. But, why they did it made sense to me. When you think of the demographic that the super bowl attracts, you think of men and a lot of the time married men come to mind. Sometimes it’s made a family event to get everyone together to watch the super bowl, even though it’s only the men that usually watch the game. Another favorite commercial of mine was the KGB ad; they stayed on topic with their focus of commercials being on humor. The company’s commercials are very remember-able because they are hilarious while still being informative and getting the point across. The HomeAway.com commercial was ingenious; they took the common negative perception of booking hotels online and mixed it with humor. By using Chevy Chase as his infamous character Clark Griswold they related the commercial back to the issues he had with staying at hotels while on vacation with his family. This is a classic American movie that most people have seen so it seems like they are using an undifferentiated targeting segmentation method in order to make the commercial and company more personable to every person that watches it.