The Pitch

Picture yourself walking down the streets and alleys of New York City, what do you see? Dingy, old, rusty buildings towering above you, the raw, cracked pavement beneath your feet. What do you hear? Loud bustling cars and diversity of voices that is the energy of New York. What do you feel? A raw, vibrant, sexy energy that is almost un-describable, a sense of wild freedom and undying passion. Finally, the energy of the city has been captured in a fragrance. Unleash the wild, raw, sexy inner you with one spray you’ll be remembered by everyone. With this fruity scent touched with a hint of spice people will know you’re not afraid to stand out and be confident, and at the end of the day, Nothing Else Matters.

Week 5 - Super bowl 2010 Ad

The only commercial that I can actually remember from the ones I got to see was the Denny’s commercial. It was different to me because I’ve never seen or heard about Denny’s having a commercial spot during the super bowl. But, why they did it made sense to me. When you think of the demographic that the super bowl attracts, you think of men and a lot of the time married men come to mind. Sometimes it’s made a family event to get everyone together to watch the super bowl, even though it’s only the men that usually watch the game. Another favorite commercial of mine was the KGB ad; they stayed on topic with their focus of commercials being on humor. The company’s commercials are very remember-able because they are hilarious while still being informative and getting the point across. The HomeAway.com commercial was ingenious; they took the common negative perception of booking hotels online and mixed it with humor. By using Chevy Chase as his infamous character Clark Griswold they related the commercial back to the issues he had with staying at hotels while on vacation with his family. This is a classic American movie that most people have seen so it seems like they are using an undifferentiated targeting segmentation method in order to make the commercial and company more personable to every person that watches it.

Mad Men Week 4

Madmen was actually very helpful, it covered almost every aspect of marketing that we’ve talked about in class so far. In reference to market research, the main character did his own type of research and also had hired help that researched the psychological aspects of the American society which the owners of the company seemed not to care too much for. There was one thing about the movie that didn’t coincide with what we are learning and that’s the emphasis for sales and not caring so much about the consumer. Because at the end of the day that’s all the main character was concerned about was pushing the cigarettes to the consumer and making them want to buy the product.

Week 4 Superbowl Ad

One of the best Super bowl ads I’ve ever seen has to be the Doritos commercial of 2001. In my opinion, a big aspect of the commercials is to get the customer laughing while still getting the whole point of your product across. Whoever gets the most laughs out of the viewer and whoever makes the viewer the happiest will get the biggest response. The Doritos commercial is one of the most creative commercials I’ve seen coming from a company that makes chips. They used the concept of tennis and sex appeal to their advantage. When you think of the game of tennis and the way the players hit the tennis ball a feeling of passion is felt. So, in the ad the actress is so passionate about the chips that she dumps the whole bag into the machine and pushes the tennis player out of the way, opens her mouth so she can catch them all. Instead, the chip ends up smashing into her forehead and knocking her to the ground. The Doritos ad has successfully used sex appeal and comedy while still bringing a sense of passion to their brand.