Mad Men Week 4

Madmen was actually very helpful, it covered almost every aspect of marketing that we’ve talked about in class so far. In reference to market research, the main character did his own type of research and also had hired help that researched the psychological aspects of the American society which the owners of the company seemed not to care too much for. There was one thing about the movie that didn’t coincide with what we are learning and that’s the emphasis for sales and not caring so much about the consumer. Because at the end of the day that’s all the main character was concerned about was pushing the cigarettes to the consumer and making them want to buy the product.