BOC Week 6: Exercise - Using Johnny Cupcakes as a model

You are the new designer of a product line of fashion goods. Using Johnny Cupcakes as a model, how would you promote this product to your target market? You have a very little advertising budget and have to do most of the work yourself, so how would you spread the word about your product? How long do you think it would take for your product to reach the national or international markets? Why?

Like Johnny Cupcakes, the only way you can be successful in having your own business is by putting all your effort and time into it. You have to actually be your brand, all day every day. You must learn to take advantage of free social media, cheap manufacturing, and word of mouth. Depending on what response I get from the routes I take to communicate the brand to my audience. I will continue to get a hold of editors, radio stations, TV stations, and attending trade shows. One of the most important concepts I think that Johnny implemented into his design theory and his company as a whole is exclusivity. Going into a new decade of design, technology, and culture of the youth I think this is one of the most crucial concepts that a business must implement if they expect profitable, and not just profitable but lasting. If my product or brand didn’t go national in the first 7 to 10 years I wouldn’t be doing my job right.